{"SeasonModeName":"Christmas","SeasonLanguageSelectorLabel":"Christmas","SeasonEnabled":null,"SweepstakeModeName":null,"SweepstakeLanguageSelectorLabel":"Christmas","SweepstakeEnabled":false,"SweepstakeID":"3","TotalNoOfGifts":"5","InfoTitle":"Celebrate <em class='text-sweepstake'>Christmas</em> us!","InfoSubtitle":"How it works:","InfoText":"We have hidden gifts on MPULSE. Find all five and qualify for our sweepstake!","InfoTitleClose":"Start finding gifts","InfoTerms":"Terms & Conditions","InfoSeasonMode":"To celebrate christmas, we have developed a X-MAS mode. If you're not in the mood to celebrate, you can revert to the default setting by unchecking the box. Alternatively, you can change the mode at any time in the main navigation.","InfoSeasonModeTrigger":"Activate X-MAS mode","Prize1Value":"100 €","Prize2Value":"50 €","Prize3Value":"25 €","Prize1Description":"<span>1x</span> <span>SUPER</span> <span>PRIZE</span>","Prize2Description":"<span>3x</span> <span>METRO</span> <span>BOX</span>","Prize3Description":"<span>56x</span> <span>VOUCHER</span>","GiftFoundTitle":"You've found a gift!","GiftFoundThisWasText":"This was","GiftFoundText":"Discover the remaining gifts on other pages or articles of MPULSE and, with a bit of luck, win great prizes!","Gift":"gift","GiftFound":"found","OutOf":"of","Continue":"Continue","AllGiftsFoundTitle":"You've found all the gifts!","AllGiftsFoundText":"<span class='text-sweepstake'>Great prizes</span> are waiting for you!","GoToForm":"Enter the sweepstake","SweepStakeInfoLink":"Details","CompetitionPageURL":"/en/sweepstake","PrivacyPage":"/en/data-privacy/conditions-of-participation-sweepstake","SweepstakePopoverTitle":"X-MAS Mode","Prize1Image":"/-/media/project/mag/corporate/mpulse/prize/prize-1.jpg?w=300&rev=3d666ae2-187e-4ab0-a848-c1eaf28a2480","Prize2Image":"/-/media/project/mag/corporate/mpulse/prize/prize-2.jpg?w=300&rev=7d344ffe-bbac-4a56-99a0-164311831273","Prize3Image":"/-/media/project/mag/corporate/mpulse/prize/prize-3.jpg?w=300&rev=08571f4e-feee-433b-b6e9-177eed0bdb1c","Item":null,"PageItem":null,"Rendering":null,"DataSourceItem":null,"CssClasses":null,"MessageEditHere":null,"MessageIsEmpty":null,"HeadingTag":null,"IsControlEditable":false,"IsEdit":false,"RenderingWebEditingParams":null,"Attributes":{}}

Dear visitor,
To provide you with the best possible service, we use cookies. Some cookies are necessary for the operation of the website. Other cookies for anonymous statistics, language preferences or the display of third-party content are optional. Depending on your choice, your consent also includes a transfer of data to recipients in third countries without an adequate level of data protection, such as the USA in particular, with the risk of access by authorities there without legal recourse. Under Data Privacy, you will find further information and can adjust the settings for cookies at any time.

Algae instead of Meat: Substitute Products on Trend

Tofu sausages, seitan meatballs or soy cutlets: more and more people are turning to plant-based alternatives. And the market is growing – especially substitute products made from single cell proteins are becoming increasingly popular.

Shopping Trolley Plantmeat

The market for meat substitute products in Western Europe is expected to grow to 2.2 billion US dollars by 2022.

The highest growth is predicted for single cell proteins from fungi and algae.

METRO’s approach is to offer a diverse range of animal and plant proteins that come from sustainable sources. The topic ‘conscious proteins’ is one of 8 strategic focus areas of METRO's sustainability strategy.

Shopping Trolley Plantmeat

Retail sales value of meat substitutes in Western Europe, by category, in million US dollars

Retail sales value of meat substitutes in Western Europe

* Forecast

Countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Italy, Ireland, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Sources: Agriculture and Agri-Food Canada

Clean Meat

Clean meat – beefing up the options

A burger made from beef, from plants or in a laboratory? According to Jette Feveile Young, it’s not an either/or question.

Moving Boundaries

Celery. When Michael Wankerl cooks with it, you don't find many other things on the plate. Local and close to nature: an example of sustainable gastronomy.

Back to the roots

Thoroughly local and natural cuisine: Michael Wankerl's Gerüchteküche is one example of sustainable gastronomy.

Moving People

Further articles