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Algae instead of Meat: Substitute Products on Trend

Tofu sausages, seitan meatballs or soy cutlets: more and more people are turning to plant-based alternatives. And the market is growing – especially substitute products made from single cell proteins are becoming increasingly popular.

Shopping Trolley Plantmeat

The market for meat substitute products in Western Europe is expected to grow to 2.2 billion US dollars by 2022.

The highest growth is predicted for single cell proteins from fungi and algae.

METRO’s approach is to offer a diverse range of animal and plant proteins that come from sustainable sources. The topic ‘conscious proteins’ is one of 8 strategic focus areas of METRO's sustainability strategy.

Shopping Trolley Plantmeat

Retail sales value of meat substitutes in Western Europe, by category, in million US dollars

Retail sales value of meat substitutes in Western Europe

* Forecast

Countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Italy, Ireland, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Sources: Agriculture and Agri-Food Canada

Clean Meat

Clean meat – beefing up the options

A burger made from beef, from plants or in a laboratory? According to Jette Feveile Young, it’s not an either/or question.

Celery. When Michael Wankerl cooks with it, you don't find many other things on the plate. Local and close to nature: an example of sustainable gastronomy.

Back to the roots

Thoroughly local and natural cuisine: Michael Wankerl's Gerüchteküche is one example of sustainable gastronomy.

Further articles