Can a Community Drive Innovation?

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The retail sector is changing rapidly. Digitalisation, urbanisation, limited resources, ever changing consumer behaviours: the challenges are manifold. As diverse are the ideas that startups all over the globe are developing into new business models. For market savvy companies, these new solutions are inspiring, if not partially disruptive - but precisely because of this, they are highly interesting. It is not sufficient just to keep or optimise the existing system in order to master the change from an analogue to a digital business successfully.

Andreas Würfel works as Director Innovation Community at METRO at the interface between the company's own innovations department and international entrepreneurs. For the past two years, the METRO Accelerator programme has been bringing pioneers together and is by now the centre of a growing community.

Andreas Wuerfel in an interview about the innovative power when the creativity of start-ups meets the expertise and networks of large companies.

Andreas Wuerfel works as Director Innovation Community at METRO at the interface between company-owned innovation department and international founding scene.

Mio Mobile Kiosk is a kiosk on wheels. The start-up will be supported by the Metro Accelorator, which has started on the 11th of September in Berlin in the third round.

The METRO Accelerator Program has brought startups together for two years and forms the core of a growing community.

#pioneer:

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