METRO Chef Bömlo Salmon: A trip to Norway – and back
The salmon for our own brand METRO Chef hatches from eggs at Bömlo in Norway. Here, its journey begins – a journey that is fully traceable all the way to the METRO wholesale store. This is made possible by collaboration with long-standing partners and solutions such as the METRO Pro Trace app.

What's it all about?
- A visual trip to Norway
- METRO Pro Trace App
- METRO Chef Bömlo Salmon
